The Do’s and Don’ts of Marketing CBD Online

CBD Products

Today, the laws on CBD products are more flexible than ever before. CBD is gathering millions of people from all over the world, and many of them are seriously considering consuming CBD products for a wide variety of reasons. Some of them use it strictly for recreational purposes – others see it as a medicinal solution to their problems. The truth is that it’s almost impossible to buy your everyday items without running into a CBD product, although it depends from state to state. Since CBD is now available in a wide range of forms, it’s become so popular among users, especially when its efficacy is considered. Because of that, the number of CBD brands is constantly on the rise. If you’re considering starting your own CBD business, here are essential things to know about marketing CBD online.

Don’t claim health benefits without research

Online Marketing of CBD Products

The first rule of marketing CBD online is to avoid making any medical claims or claims about health benefits without good research to back it up. While there’s no denying the efficacy of CBD products, avoid making any medical claims when advertising to avoid exposing yourself to an array of issues and putting your brand reputation on the line.

Don’t state that your CBD products can treat, prevent, or cure any related medical and health issues. Even though there are certain health benefits associated with CBD consumption, you need to provide scientific proof and present information to the user to avoid misleading them.

Don’t recommend CBD as a substitute for therapies

Many fresh CBD brands make the same mistake of presenting their CBD products as a cure for all, including a substitute for therapies. Of course, there are studies that greatly support the claims of the medical properties of CBD, like the ability to help people manage conditions such as OCD, post-cancer treatment, epilepsy, depression, anxiety, and chronic pain.

However, CBD can’t be a substitute for real therapies. If you continue to present your CBD products as such, you’ll eventually end up on the black list of the FDA.

Don’t make disease claims

Whatever you do, don’t make any disease or medical claims you can’t support or back up with scientific evidence. Federal agencies are looking for CBD brands that make such claims to put them through trials. investment in CBD marketing and content strategy can be destroyed by falling in the desease claim pitfall.

If you make disease claims about CBD without proper scientific research and studies, regulators will be compelled to check your brand out. Both FDA and FTC have already warned CBD brands claiming their CBD products could treat mental health disorders, Alzheimer’s, cancer, etc.

Don’t market to minors

This one goes without saying. Marketing CBD products to minors is a direct violation of the CBD laws, regardless of the state you’re in.

Do follow FTC regulations

Whatever business you run, you should always know your state laws. Even though the sale and consumption of CBD are legal, there are still some states with different regulations, especially when it comes to the THC limit and the method of extracting CBD. All CBD products must comply with FTC regulations and applicable laws that regulate CBD.

Do comply with FDA CBD regulations

FDA CBD regulations apply to the source of premium hemp and marijuana seeds, the method of extraction, and the level of THC your products are allowed to contain. The federal law specifies that you can’t sell CBD products with more than 0.3% THC.

Moreover, each product must be correctly labeled according to the FDA regulation, especially regarding the total milligrams of CBD/THC in the product.

CBD Marketing: Do focus on your brand

For CBD businesses, online marketing should focus on providing quality content that can educate the users instead of sales. Debunking myths and disseminating facts about CBD helps remove some of the public’s stigma and earn users’ trust.

Focus on your brand by being active on social media, joining niche blogs, websites, and hubs for CBD, marijuana, and cannabis consumers, products, and businesses, etc. Pay special attention to the quality of the content you present online. Use SEO, blogging, influencing, social media, and email marketing to your advantage.

CBD Marketing: Do follow social media guidelines

Social media platforms like Facebook don’t allow advertising your CBD products using paid ads. The same goes for Google. However, you can promote your brand and products using basic advertising techniques.

However, keep in mind that each social media platform has certain guidelines you need to follow. Platforms like Twitter, Facebook, and Instagram are excellent tools for building your brand network, but only if you adhere to their guidelines.


Marketing CBD products online is a very delicate game. However, if you have the right information in your possession, you can easily beat your competitors, overcome any challenges, and raise your brand above the rest. It’s essential to keep an eye on the latest trends, regulations, and changes surrounding CBD consumption. Even though CBD is somewhat new, it’s still an industry, meaning the marketing’s best practices still hold. Maintain your product’s quality, comply with regulations, know your users and market, and choose your marketing channels carefully.


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