It’s Growth
Time!

The path to digital growth acceleration is always complex! I am here to help you build realistic Growth strategies and help implement them with your team or my team of growth hackers !

digital marketing consulting
google
ticketinghub
accorhotels
apsynergy
MY Green Reserve
Goldman
Elm
Allodebouchage
Le Cannabiste

Growing your business using the
power of digital marketing consulting services

Trying to push through the crowds and establish a recognizable global brand can seem an insurmountable challenge when you’re doing it alone! If you want to grow your business, build your digital brand and inspire customer loyalty, you need the help of an experienced multicultural growth hacker to build a measurable growth strategy. Trying to push through the crowds and establish a recognizable global brand can seem an insurmountable challenge when you’re doing it alone! If you want to grow your business, build your digital brand and inspire customer loyalty, you need the help of an experienced multicultural growth hacker to build a measurable growth strategy.

I have been helping small and large brands for the last 20 years to grow from different positions, from product manager, head of sales and head of content marketing and digital growth. These experiences with fast growing startups as well as established global businesses gave me a unique 360 perspective on business growth strategies that worked and failed! I started working online in 1998 when the internet business was at its birth stage, when the travel industry was disrupted by the first travel agencies, expedia, lastminute.com, orbitz.... I worked for global technology providers, brands, technology startups and content marketing agencies to learn on all fronts, all continents. I now lend my expertise to large and small businesses alike, when I think I can help. I tend to select projects that I am involved with to focus where I believe I can have the most impact. With a focus on achieving sustainable growth through well-thought-out digital strategies using content, storytelling, SEO, SEA, automation and email marketing tactics to reach well defined objectives. I can help you target local communities while simultaneously attracting global audiences.
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growth hacker consultant
About

My story

Many of my marketing insights stem from my passion to learn, my competitive spirit and my diverse background. Born in Germany to a French father born in Tchad, Africa, grew up in Brazil, France before working in London where I met my wife met in London, who’s born in Congo, Africa! I’ve spent most of my formative years in France before moving to the UK heading content Marketing Agency EnVeritasGroup.com and European Cloud computing leader OVH. Many of my marketing insights stem from my passion to learn, my competitive spirit and my diverse background. Born in Germany to a French father born in Tchad, Africa, grew up in Brazil, France before working in London where I met my wife met in London, who’s born in Congo, Africa! I’ve spent most of my formative years in France before moving to the UK heading content Marketing Agency EnVeritasGroup.com and European Cloud computing leader OVH.

Moving around and spending significant chunks of time in countries worldwide, I gained a deeper understanding of just how much multilingual and multicultural marketing matters for companies trying to establish a global presence.

When it became clear that brands could now interact directly with their audience by publishing their own content, it became clear that mastering content creation and storytelling will become a must for any ambitious brand. With my team back then I delivered highly successful data-backed, quality content-oriented marketing strategies to some of the most renowned international organizations: Google, American Express, Expedia, Carlson Hotels, Fairmont Hotels as well as heading growth marketing for fast growing cloud computing startup OVH.

Instead of swimming with the tides and investing myself into black hat SEO tricks that were so prevalent at the turn of the century, I developed an approach that puts the customer first and delivers value, not empty advertising. This is still what I am doing today, helping my customers deliver ultimate value to their targeted audience.
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This is how we do it

My marketing consultancy develops growth-oriented digital strategies that ensure your company’s rightful place in the global markets. I always start with digital and strategy audit before delivering strategic advice, KPI’s to measure success and if required resources to execute the strategy... My marketing consultancy develops growth-oriented digital strategies that ensure your company’s rightful place in the global markets. I always start with digital and strategy audit before delivering strategic advice, KPI’s to measure success and if required resources to execute the strategy.

I partner with fast growing startups, Fortune 500s, and founders that I believe I can help and when I cannot, I just say it. My ambition is to help my customers accelerate their business growth and full potential. Most commonly, I work directly with company founders and their close teams to craft disruptive business growth strategies and execute them.

Through thought-out social media and digital marketing approaches, customer-oriented content, white hat SEO, outsourced content and dev workforce, and more, I enable brands to create unique stories that engage audiences and drive conversions.

I help you put the data you are collecting to use, allowing you to better understand your target audiences, identify what you’re missing, and build an effective lead generation strategy. I assess your customers’ pain points and needs, then deliver the solutions and information that they’re looking for. I help you answer your target customer’s leading questions, which keeps them coming back to your business – online and offline.
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EMPLOYERS

How did I learn Growth Hacking Digital Marketing

I did not learn digital Marketing at school because in 1998, there were no such options !

I started working online in 1998 for Worldspan, now TravelPort that was at the time the only Travel Global distribution system to automate Air Ticket sales for the new born US based travel agencies like Expedia, Orbitz and in Europe LastMinute.com. Online travel sites were just beginning to blossom, exciting times to see the first Air Ticket fully automated being delivered to the end consumer...
I did not learn digital Marketing at school because in 1998, there were no such options !

I started working online in 1998 for Worldspan, now TravelPort that was at the time the only Travel Global distribution system to automate Air Ticket sales for the new born US based travel agencies like Expedia, Orbitz and in Europe LastMinute.com. Online travel sites were just beginning to blossom, exciting times to see the first Air Ticket fully automated being delivered to the end consumer.

I then joined the world leading Travel Technology Partner Amadeus in the south of France and learned how successful global organizations strive. I was then hired by 10best.com to build the first online activity booking engine with Amadeus and realised how much content was important and complicated to produce and publish online. The idea of EnVeritasGroup.com to become the first global content production agencies for online brands. For 10 years I led EVG Europe business growth and content marketing strategies with an amazing team of creative global content marketers, developers and designers, working with top global online brands such as Google, American Express, Expedia or Intercontinental Hotels, PayPal, Accor, Carson Hotels and many many more great brands, learning a lot and falling in love with content marketing, growth marketing and later named growth hacking.

I found myself immersed in the world of global, smart, multilingual content marketing, leading this massive changes for brands now able to create and publish content on their own! I invested all my time and effort into perfecting the skills that would make me one of the most recognizable content strategists in the online Travel Industry. And we did by providing content to 4 of the 5 largest hospitality brands and to the largest online travel agencies in the world. I knew straight away that content marketing was a game-changer for online vendors the world over.

Some of my most significant past employers include:
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travel technology

Travel technology:

  • TravelPort (Ex Worldspan)
  • Amadeus 
  • Custom Travel Solution
  • 10best.com (Global)

 

consulting service

IT / Cloud computing:

  • OVH.com
  • Amadeus.com
  • TravelPort.com
  • Apsynergy.com
digital agency

Agency:

  • EnVeritasGroup.com (Global)
  • 10Best.com (USA Today)
  • Webedia.com (France)

 

cloud computing

Consulting services:

  • Coleman 
  • Alpha Sights 
  • GLG 
  • Third Bridge
  • Apsynergy.com
  • TicketingHub.com
  • Elm.sa
  • ecotank.fr
  • Allodecouchage.com
  • Lecannabiste.fr

With EnVeritasGroup, I helped develop multicultural marketing approaches that would make the organization into the multi-million-dollar marketing agency that it is today. Through the agency, I’ve worked with giants like Google, Expedia, AmEx, and PayPal, to name but a few. 

As an independent digital marketing consultant, I’ve enjoyed working with clients such as:

  • Apsynergy.com
  • Amadeus.com
  • EnVeritasGroup.com
  • Palolea.com
  • GoldmanLaboratories.com 
  • TicketingHub.com 
  • ELM.SA 
  • TVTrip.com 
  • CustomTravel Solutions 
  • NextMBA.online 
  • EcoTank.com
  • AzureTrend.com
  • Allodebouchage.com
  • SecretFoodTours.com

I’ve shared my expertise with small startups and large corporations alike, assisting them in the development of sustainable growth plans that have transformed them into lucrative businesses with loyal customers worldwide. 

The Global Growth Mindset
Approach to Marketing

One of the main reasons I enjoy great success with my digital growth hacking approach is that I understand that the world is now global and highly multicultural. I grew up in a multilingual family and therefore I like to understand and adapt business strategies to local specificities and I help my clients and teams understand what that means when building global or very local marketing strategies. Glocalization is not just a buzz word it needs to be reflected in your growth marketing strategy... One of the main reasons I enjoy great success with my digital growth hacking approach is that I understand that the world is now global and highly multicultural. I grew up in a multilingual family and therefore I like to understand and adapt business strategies to local specificities and I help my clients and teams understand what that means when building global or very local marketing strategies. Glocalization is not just a buzz word it needs to be reflected in your growth marketing strategy.

Using AI based automatic translation technologies or even manually translating your marketing campaigns from one language to another leaves too much room for misunderstandings and fatal mistakes. It’s not enough for brands that want to establish an international presence to simply approach their audience in their native language. They need to understand their cultures and become a part of the local communities. It’s the only way to truly connect with the target markets. The good news is, communities are now a lot easier to identify and engage with.

When I am in charge of the execution of the proposed growth strategy, I collaborate with dozens of freelance developers, designers and copywriters worldwide that I have worked with for years to deliver the project. We can craft quality editorial content in over 30 languages, fully human or using AI based on the objectives.
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growth hacking digital marketing
SERVICE

Digital Growth
Consulting Services

Collaborating with me and using Eric Ingrand consulting services won’t give you a simple list of dos and don’ts of digital growth hacking. You’ll enjoy comprehensive step by step KPI focused strategy and I will help to implement it at every steps:

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Digital website and SEO audits

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Digital transformation strategy

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Marketing stack audit

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Growth hacking team training

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Speech on growth hacking, content marketing and digital transformation

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Personalized growth marketing strategy

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Digital transformation strategic consulting

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Content strategy, production, and SEO

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Digital publishing strategy

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Social media and Search Engine Advertising (SEA and SMA)

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Landing page optimization

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A/B testing

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Long-term organic traffic generation strategy

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B2B lead generation

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Email Marketing automation strategy

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WordPress site Creation

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Shopify Site design and creation

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Salesforce consulting and expertise placement expertise thanks to partnership with a trusted team of experienced salesforce senior developers and Agile experts

 

My thorough understanding of the global markets allows me to create customized strategies that will drive your growth and boost your ROI.

Digital growth
hacking done right!

Although digital growth hacking is a relatively young concept, I’ve been using it for decades. I believe that a massive part of that buzzword is the mind set. Of course technical skills are important but they serve a strategy and that is the key ultimately. I don’t use tricks or shortcuts to accelerate your growth – I develop sustainable growth plans that will ensure your success in the months and years to come. What does that mean? That means testing many different tactics, implementing them rapidly and selecting what works... Although digital growth hacking is a relatively young concept, I’ve been using it for decades. I believe that a massive part of that buzzword is the mind set. Of course technical skills are important but they serve a strategy and that is the key ultimately. I don’t use tricks or shortcuts to accelerate your growth – I develop sustainable growth plans that will ensure your success in the months and years to come. What does that mean? That means testing many different tactics, implementing them rapidly and selecting what works!

Whether you’re running a small startup or a global business, I can help you implement growth hacking strategies at any level of your company, be it through your entire organization or just a specific unit or product team. My focus on cost reduction and data driven approach will help you implement digital growth strategies that deliver rapid measurable growth.

The key starting point is always a thorough understanding of your audiences – what do they want, what do they need? What are your target customer’s pain points, what do they wish to learn, and how can you help them?

I specialize in using customers' and web analytics data to come up with creative digital marketing approaches that are uniquely suited to your brand and your audiences. I create quality multilingual, platform agnostic content that your customers want to see. Content that will keep your customers coming back for more.
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Accelerate Growth and Build Your Digital Brand With Eric and His Team

When developing an international brand, you cannot cut corners or rely on SEO tricks and hacks. You need to devote yourself to delivering high-quality content that converts! You need to understand where the communities you need to engage with and how to bring them value... When developing an international brand, you cannot cut corners or rely on SEO tricks and hacks. You need to devote yourself to delivering high-quality content that converts! You need to understand where the communities you need to engage with and how to bring them value. That’s what I do - exactly.

My skills and expertise will help you develop a multilingual, multicultural brand that has loyal audiences and an imposing presence on the global markets.

Join me and my team, and develop a global brand that makes a difference.
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digital marketing consulting services

Blog

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Why Content Marketing Became an Essential Part of Global Branding and Marketing

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Why modern businesses need to understand Growth Hacking mindset

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Is Digital Transformation Already Done, or Are We Just at the Very Beginning of a Much Longer, Deep Movement?

Today, many people can’t imagine their lives without technology and all kinds of digital tools. It became an essential part of our everyday lives, b . . . Read more

The Do’s and Don’ts of Marketing CBD Online

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5 Top growth Hacking trends in 2022

Growth hacking tactics and strategies are not set in stone. The paradigm changes every once in a while. The change is often driven by new technologies . . . Read more

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