Growth Marketing Consulting & Team coaching
A Data-Driven Road to Long-Term Business Growth
A Data-Driven Road to Long-Term Business Growth
Growth hacking is an umbrella term for various marketing practices focused on rapid yet long-term business growth strategies. It includes low-cost and resource-light digital marketing tactics that help businesses acquire and retain customers and inspire brand ambassadors.
It’s perfect for early-stage startups that need rapid growth in a short time and on a tight budget. But it is also very healthy for large, established brands in need of disruptive ideas to crush their competition.
Growth hacker marketing is a data-driven, experiment-based approach to marketing that focuses on analytical, creative, cost-effective, and innovative growth strategies. . .
Growth hacker marketing is a data-driven, experiment-based approach to marketing that focuses on analytical, creative, cost-effective, and innovative growth strategies.
As such, it requires data to drive insights from, identify potential bottlenecks, and discover areas for improvement. It also requires a growth hacking mindset that makes a world of difference in making data-driven decisions for the most significant impact.
To get started with growth hacking, you need to master the following key elements.
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The Pirate Funnel, also known as the AAARRR (Awareness, Acquisition, Activation, Retention, Revenue, Referral) framework, is a model for discovering your weak spots that may be holding back your business growth. It shows where you lose most customers and where to focus your attention (the focus metric) to grow your customer or user base and get maximum returns.
Once you’ve locked down on an effective growth experiment, it’s time to analyze its outcome and implement the idea. It’s vital to repeat the G.R.O.W.S. process to keep uncovering new insights and bottlenecks to improve and seize growth opportunities for scaling up consistently. The key is to test fast, weed out what does not work and rapidly industrialise what does work.
The G.R.O.W.S. (Gather ideas, Rank ideas, Outline experiments, Work, and Study outcome) process is a cycle for setting up growth experiments, that is, testing strategies for scaling up. It saves time and money and helps identify your most effective channels that ensure a higher ROI.
Content marketing is the most cost-effective way to spread the word about your business, drive organic traffic, and generate more leads and conversions. It’s an integral…
Content marketing is the most cost-effective way to spread the word about your business, drive organic traffic, and generate more leads and conversions. It’s an integral part of social media marketing, which is also critical for growth. It includes:
Multicultural or multilingual content marketing involves translating content across multiple languages while keeping in mind cultural differences and retaining the original messages. It’s an important strategy for localizing your content and adapting it to international markets.
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Product marketing helps you position your products, drive the product demand and usage, and grow your user base. Some of the most effective yet low-cost strategies …
Product marketing helps you position your products, drive the product demand and usage, and grow your user base. Some of the most effective yet low-cost strategies include:
Advertising helps increase your visibility, raise brand awareness, reach the right target audience, drive more website traffic, and grow word-of-mouth referrals…
Advertising helps increase your visibility, raise brand awareness, reach the right target audience, drive more website traffic, and grow word-of-mouth referrals.
If you have an international audience or want to expand to new markets, multilingual advertising campaigns will help you connect authentically with multilingual audiences.
see moreThe success of others inspires every successful growth hacker. The examples below are some of the most successful growth hacking campaigns.
You, too, can develop a growth mindset and implement growth hacker marketing strategies for rapid business growth.
If you need a professional growth marketing consultant to assist you on that path, Eric Ingrand Consulting is here for you.
We can help you identify areas for improvement, remove all the bottlenecks that may be weighing you down, develop low-cost growth strategies, focus on your most effective channels, and leverage multicultural content marketing that drives leads, conversions, and sales.
Eric Ingrand Consulting focuses on data driven, audience led growth hacking. Meaning in simple words and I try to understand what your customer wants, where they hang out online and from there I build a content rich strategy to target this audience. The key elements of growth hacking, is to rapidly test many strategies with the lowest possible cost, find what works and be extremely fast at industrialising what works. Eric ingrand Growth hacking consulting services also includes: growth hacking trainings, growth hacking inspirational speeches, growth hacking coaching
Thanks to his multicultural background, Eric provides a unique perspective on global content marketing. His multicultural and multilingual experience makes him a quite unique expert in global digital marketing. Having both B2B and B2C experience, on 4 continents, working for both startups and global established fortune 500 organisations and more importantly understanding growth from both a sales and a marketer perspective.
Another thing that makes us different is our extremely custom approach to growth hacking. After all, every company is unique. This is the reason why we only take 2 to 3 projects at a time so we can focus on quality, impactful work.
Eric Ingrand Consulting focuses on data driven, audience led growth hacking. Meaning in simple words and I try to understand what your customer wants, where they hang out online and from there I build a content rich strategy to target this audience. The key elements of growth hacking, is to rapidly test many strategies with the lowest possible cost, find what works and be extremely fast at industrialising what works. Eric ingrand Growth hacking consulting services also includes: growth hacking trainings, growth hacking inspirational speeches, growth hacking coaching
Thanks to his multicultural background, Eric provides a unique perspective on global content marketing. His multicultural and multilingual experience makes him a quite unique expert in global digital marketing. Having both B2B and B2C experience, on 4 continents, working for both startups and global established fortune 500 organisations and more importantly understanding growth from both a sales and a marketer perspective.
Another thing that makes us different is our extremely custom approach to growth hacking. After all, every company is unique. This is the reason why we only take 2 to 3 projects at a time so we can focus on quality, impactful work.
To make our collaboration successful we always start by conducting a 360° growth strategies company audit to see what works and what may call for an adjustment. We’ll then develop a short-term growth strategy to focus on your low-hanging fruits, while building long-term organic growth strategies.
We’ll help you focus on your KPIs, provide you with top-notch tools and resources, help you stay within budget, and offer effective production options, including content, SEA, and SEO management, landing page creation, funnels, and more. We always select short term and mid term strategies to rapidly generate first measurable results typically between 4 to 6 weeks.
Once we lock in on all the strategies, we’ll build an outsourced team to put them into practice and handle every aspect of your project management. Of course, you can choose to have your own team take care of everything.
Schedule a call with your go-to growth hacking consultant today and take your business to new heights!
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